ARE YOU PAYING TOO MUCH ON YOUR HOME LOAN?
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As a business owner, you recognize you want to constantly acquire new customers to grow and thrive. That’s why marketing and promotion are such important parts of running a small and medium business. Here are seven tips to assist you to obtain new customers.
You have numerous options for interacting with potential clients from traditional face-to-face meetings and letters to email, instant messaging, and social media. How do you begin to understand how to communicate with new clients and retain your existing client base? First, identify how your clients want to interact with you. Ask them.
Demonstrate your interests are in them and their business needs. Listeners are the best at obtaining new clients. Listen for problems and find ways to work with them to solve these problems.
How do you offer your product and service when many in your industry are offering the same? Stand out. Be different. If you are small, wear that as a badge to be nimble and able to pivot to suit clients changing needs. Target specific clients. Specialize.
One way to make sure you’ve got the edge on winning new clients is to reinforce the your firm’s reputation — both online and in your community (including inside your own office). Your employees are your best referral sources. If they’re happy performing at your firm, they’re going to spread the word among their friends and family.
One new fan on Facebook won’t help with obtaining new clients. Long-term communication with consistent content through a spread of channels — email, social media, mobile and more. Quality content comes in many shapes and sizes. Quality content can be helpful or entertaining.
Having a streamlined (better yet, automated) onboarding process for brand spanking new clients are often an enormous boost to your new client relationships.
Choose one thing to do better each year. Running a business is a marathon, not a sprint.