Client Case Study

Smarter Property Decisions, Property by Property

How we helped Joey Chalhoub turn a growing property portfolio into a clear, tax-effective investment model — with real visibility on profitability and deductions across every asset.

Smarter Property Decisions Case Study

The Challenge

A growing portfolio with no clear view of which property actually performed.

The Approach

A property-by-property model covering income, deductions and structure.

The Outcome

Clear profitability per asset and a smarter, tax-effective strategy.

About the Client

Joey Chalhoub

An individual investor managing multiple rental properties and looking to make sharper, more tax-effective decisions across the portfolio.

Like many investors, Joey had built a portfolio over time — property by property, loan by loan. On paper everything was “doing fine,” but the numbers were spread across statements, agent reports and accountant summaries. He wanted to know, with certainty, which properties were genuinely making money, where tax deductions were being left on the table, and whether the ownership structure still made sense as the portfolio grew.

01 — The Challenge

A portfolio of properties, but no portfolio-level clarity

Without a unified view, the most important investor questions kept going unanswered:

Which properties are actually profitable after all costs?

Are we claiming every depreciation and capital works deduction?

Is the current ownership structure still the most tax-effective?

02 — Our Approach

A detailed investment model, built property by property

We worked with Joey to build a single investment model that treated each property as its own profit centre — and then rolled them up into a clear portfolio view.

Rental Income Summaries

A clean per-property view of gross rent, vacancy, and net cash income across the year.

Depreciation & Capital Works

Quantity surveyor data integrated so every Div 40 and Div 43 deduction is captured.

Operating vs Capital Costs

A clear separation of repairs, holding costs and improvements — with the right tax treatment.

Tax-Effective Structuring

Insights on ownership, loan structure and entity use to keep the portfolio working harder.

03 — The Outcome

True profitability. Maximised deductions.

With the model in place, Joey moved from “I think this property is doing well” to a precise understanding of where returns are really coming from — and where structure and tax can do more of the heavy lifting.

Profitability per property

A clear yield and net return view for every property, not just the portfolio average.

Maximised tax deductions

Depreciation, capital works and operating costs all captured and treated correctly.

Smarter investment decisions

Confidence to hold, refinance, sell or buy — backed by the numbers, not gut feel.
  • Underperformers identified
  • Deductions fully claimed
  • Structure aligned to strategy

"I finally know which properties are actually making me money — and which ones aren't pulling their weight."

Joey Chalhoub — Property Investor

Want this kind of clarity across your property portfolio?

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